Rooster by Allison Minor
Published Work
"Perceived Image of Poultry Products on Consumer Loyalty" conducts a thorough examination of the literature relevant to food and worker safety, delving into several issues plaguing the poultry processing industry. The paper focuses on examining consumer purchasing patterns related to brand loyalty and the daily routine of poultry plants, but also discusses studies on brand loyalty related to other food products in order to compare them to the poultry industry.
This study was conducted in conjunction with the thesis seminar in Anthropology at the University of Central Arkansas and was published by the Journal of Undergraduate Research in Anthropology. (JURA) in June of 2018.